Nike 2010 - 2015


I joined Nike World Headquarters as Director of Visual Merchandising for North America Direct to Consumer. I then moved to European Headquarters in Amsterdam to oversee DTC and Wholesale for all 6 territories in Western Europe. Most recently, I was the Global Retail Brand Director for Young Athletes (kids).


During my time at Nike, I directed over two dozen store openings, creation and implementation of countless visual directives, development and execution of new store concepts, managed over 30 people, and leveraged cross-functional partnerships to drive strategy, growth & elevated storytelling.


The power of the brand is incredible - I learned that partnerships are everything.

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Citadium - Paris

As Director of Visual Merchandising in Western Europe, closely partnered with store design team to create new concept sportswear door showcasing the lifestyle of sport. Fixture development, display systems, visual merchandising and specialized storytelling throughout.