NIKE
Nike 2010 - 2015
I joined Nike World Headquarters as Director of Visual Merchandising for North America Direct to Consumer. I then moved to European Headquarters in Amsterdam to oversee DTC and Wholesale for all 6 territories in Western Europe. Most recently, I was the Global Retail Brand Director for Young Athletes (kids).
During my time at Nike, I directed over two dozen store openings, creation and implementation of countless visual directives, development and execution of new store concepts, managed over 30 people, and leveraged cross-functional partnerships to drive strategy, growth & elevated storytelling.
The power of the brand is incredible - I learned that partnerships are everything.
Nike London running innovation collaboration concept with JD Sports. Responsible for collaboration on fixture design, assortment, storytelling and visual merchandising.
As Director of Visual Merchandising in Western Europe, closely partnered with store design team to create new concept running door for JD Sports. Fixture development, wire frame mannequins, prop package, window displays and specialized storytelling throughout.
Men's Apparel running wall with display - responsible for design and installation.
Women's Apparel running wall with display - responsible for design and installation.
Women's Apparel running wall with display - responsible for design and installation.
Window Display for pop - up shop for Women's Sportswear - Liberty London.
A new concept door mixing the heritage of the Nike brand with a feminine but modern approach while being relevant to Liberty space. Fixture development, merchandising and displays.
As Director of Visual Merchandising in Western Europe, closely partnered with store design team to create new concept sportswear door showcasing the lifestyle of sport. Fixture development, display systems, visual merchandising and specialized storytelling throughout.
Women's Sportswear wall - responsible for design and display.