SERRA

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September, 2019

 

"Hall of Flowers" Cannabis Trade Show Booth Design

 

The timeline was ambitious with a comprehensive brief, I provided start to finish design services from initial concepts, booth design, sourcing, producing and installing all elements for Serra's entrance into the California cannabis marketplace.

 

The client was wonderful to partner with and said: "Kimberley is such a valuable creative resource with the rare ability to blend creative and production to execute both high level communications and "scrappy", get it done marketing initiatives. I trust her 100% on anything I can come up with on concepts to then craft clear messaging that is on point or sometimes pleasantly unexpected."

Hall of Flowers Booth
Hall of Flowers Booth

Overall layout, color blocked by product story - each color tied to an emotion and was propped accordingly.

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Feel All The Feels
Feel All The Feels

Each color story tied to a product and emotion, ie blue was "focus" and thus we had a typewriter.

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Faux living wall
Faux living wall

"Quality Drugs" neon on rented faux living wall enhanced with additional greenery in the "green" section.

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Green product propping
Green product propping

Green was creativity and thus a sketchbook on hand for folks to doodle.

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Hall of Flowers Sketchbook
Hall of Flowers Sketchbook

Green was creativity and thus a sketchbook on hand for folks to doodle.

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Color blocking & product display
Color blocking & product display

Small booth footprint with lots of product stories to tell so I made sure fixtures fit and stories were clear.

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Blue Corner
Blue Corner

Blue was about relaxation and joy so we created a lifesize "zen garden".

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Bludda
Bludda

Spray painted a budda and rake blue with my own two hands, sourced blue sand and made an interactive fun zen garden for folks to enjoy.

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Blue pipe product display
Blue pipe product display

Created fun product displays that tied back to each color.

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