PEET'S COFFEE
Peet's Coffee (PRESENT ROLE - WORK IN PROGRESS...)
I joined Peet's Coffee in 2023 to lead the evolution of Retail Experience / Coffee Bar Design and then was promoted to run the entire Brand Design Studio.
I am deeply involved in strategic Brand Positioning and my team is responsible for ALL creative assets and storytelling from campaign work, digital, retail, social, packaging, retail design and more. We developed a Global Brand Identity playbook as well as a Retail Design Playbook.
I am a huge fan of our brand and the opportunity is immense. I feel proud to work for a company who's mission is aligned with my values. We are COFFEE FOR COFFEE PEOPLE.
Led creative development of launch assets across all channels for new ULTRA COFFEE CONCENTRATE.
Led creative development of launch assets across all channels for new ULTRA COFFEE CONCENTRATE.
October, 2024. Coffee Bar remodel, Los Gatos, California.
Coffee Bar remodel, October 2024, Los Gatos, California.
Worked closely with agency on ALL campaign assets for September 2023 rebrand launch "COFFEE FOR COFFEE PEOPLE": Art Direction on commercials, OOH, digital and retail assets.
Worked closely with agency on ALL campaign assets for September 2023 rebrand launch "COFFEE FOR COFFEE PEOPLE": Art Direction on commercials, OOH, digital and retail assets.
Creative Direction for integrated campaign launch across all channels including Social Media.
Including new brand mantra.
Creative Direction and design for COFFEE FOR COFFEE PEOPLE photo wall for coffee bar remodels.