PEET'S COFFEE
Peet's Coffee (PRESENT ROLE - WORK IN PROGRESS...)
I joined Peet's Coffee in 2023 to lead the evolution of Retail Experience / Coffee Bar Design and then was promoted to run the entire Brand Design Studio.
I am deeply involved in strategic Brand Positioning and my team is responsible for ALL creative assets and storytelling from campaign work, digital, retail, social, packaging, retail design and more. We developed a Global Brand Identity playbook as well as a Retail Design Playbook.
I am a huge fan of our brand and the opportunity is immense. I feel proud to work for a company who's mission is aligned with my values. We are COFFEE FOR COFFEE PEOPLE.
Worked closely with agency on ALL campaign assets for September 2023 rebrand launch "COFFEE FOR COFFEE PEOPLE": Art Direction on commercials, OOH, digital and retail assets.
Worked closely with agency on ALL campaign assets for September 2023 rebrand launch "COFFEE FOR COFFEE PEOPLE": Art Direction on commercials, OOH, digital and retail assets.
Creative Direction for integrated campaign launch across all channels including Social Media.
Including new brand mantra.
Creative Direction and design for COFFEE FOR COFFEE PEOPLE photo wall for coffee bar remodels.
Creative Direction for Retail Coffee Bars: The Original Craft Coffee Illustration.
Art Directed custom coffee bean wallpaper being used in coffee bar remodels (this one from Dublin, California).
Creative Direction and concepting for integrated Holiday '23 campaign.
Creative Direction and concepting for 2023 Holiday Packaging for all channels.
