PRANA
Freelance Creative Director/Director Visual Merchandising
Creative concepting for 3 seasonal Outdoor Retailer Trade Show booths as well as new store concepts and seasonal retail marketing window and in-store visual merchandising plans.
What the client said:
"I had the pleasure of working with Kimberley on prAna's (a former subsidiary of Liz Claiborne) high profile retail store initiative. We were developing an entirely new retail division from a wholesale business with very limited resources. Kimberley was an amazing resource for us and an absolute pro! Within our first phone conversation, Kimberley was able to qualify and render from me all of the required information to fully understand the brand statement, creed and methodology. Very generously, she drafted sophisticated and brand right window and merchandising stories that were immaculate, creative, sustainable professional and always with in budget. Always with a smile and extremely considerate of business hours, Kimberley embraced every aspect of the brand and was re-hired multiple times to assist with our Colorado and California stores as well as for the Outdoor Industry trade show. I greatly enjoyed working with Kimberley and look forward to the opportunity to do so again in the future. A true gem, kind, thoughtful and proficient in her trade."
- Danielle Fulton Davis, Director of Retail
Design and fabrication of "Breathe" living moss and succulent wall for Outdoor Retailer Trade Show.
Design and fabrication of actual logo in moss for Outdoor Retailer Trade Show.
Design and fabrication of moss girl with birds for Outdoor Retailer trade show.
Hand painted canvases with mindful messages.
Outfits and fabric canvases with seasonal prints for Outdoor Retailer trade show booth.
Prana tank tops display on branch.